SMS Marketing The Latest Advancement In Marketing Strategy
Today the technology has developed to such an extent that it becomes much easier to stay connected with people.SMS consistently performs well in all areas that are considered vital for effective communication such as; speed, reliability, cost-effectiveness and reach. SMS messaging is one of the most efficient marketing channels for communicating directly to the customer, particularly given the personal relationship people have with their phones.
Mobile marketing refers to a set of marketing techniques that take advantage of customers’ close relationship with their mobile phones to effectively communicate new offers and information.It is the latest advancement of the new age marketing strategy and the SMS marketing is quite simple and comes at a very low cost.All you need to do is to type the message containing the information that you want to deliver and set multiple mobile numbers that you want to send the message to and your message would be delivered to the customer’s hand set within seconds.Therefore it is better than the email marketing as sometimes it is often seen that the mails you often send lands in the customer’s junk mail folder.
However, it is often seen that the customers often get disturbed with the calls as you can not know what the customer is doing at the time you call him.Therefore by keeping all these factors in mind, most of the business organizations are preferring this means of communication with their customer than telephonic communication or email marketing.There are also no barriers to communication via text message; the customer does not have to be indoors, online or watching television to receive an advert, they can be anywhere. The service can also be used with text messaging which allows the consumer to directly reply to a business’ inbox thus … Read More ...