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Small Business Website Must Haves Increasingly, small local businesses are seeing great advantages of establishing a web presence. The the reason for this is: that is where their clients are. Too often, however, business owners have websites developed without analyzing what they are trying to accomplish. For most small businesses, their sites are being looked at by two different audiences: the existing and prospective customers. No matter whom your audience is, your local small business site should follow the following crucial steps. Easy to Operate When a customer lands on your website, the ease in which they can navigate around your site is essential for their user experience. You might be having the most incredible site with amazing products, but if the customer cannot find what they are searching for with ease then it is not performing its function. It is important that you make sure that you include a visible search box and one that works. It is important to ensure that the links are accurate and clear. Use links that are large and quickly visible over little ones that need magnifying glasses to locate it.
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Enticing Content The quality of content that you post on your website is what differentiates you from your competitor’s site or any other site. Producing High-quality content that adds value to your reader is important for boosting your small business site. As much as possible, make sure that you highlight your best content and by bringing attention to this content you will be drawing attention to the best parts of your brand.
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Develop a Blog There is no greater way of gaining more attention to your small business site that starting a blog. Your blog is your company voice that adds a large amount of personality to your business. Clients want to know that there is a real person associated with your site with whom they can interact with and share information, talk to, and start conversations as well as share links. The blog is what creates a difference between you and everyone else, and it can get you ahead of your competitors. With your blog, you can write anything like what you have been up to, make significant announcements and even the latest news in the industry. Reviews and Testimonials Often getting reviews is overlooked as something that is not very essential, but this couldn’t be further from the truth. So get testimonials as often as you can and be sure to use them. Contact Having your full range of contact details added to your small business site is an additional way of adding the necessary credibility that all businesses should have and one that is often ignored. Clearly display your physical address, phone number and email address and outline all your social media platforms. By including many contacts, you will increase your Google rankings on local listings.