Strategies on Designing a Logo
A logo is an important part of a brand’s visual identity; therefore, creating one demands critical analysis, creativity and planning. Using these strategies can bring the logo designer into realizing the essential steps of creating a logo.
Discuss the logo design with the client company
In order to start into the process of logo design for a company brand, the first thing that should be conducted first is to sit down with the client company and get their visions and goals on what kind of logo they desire, note down the do’s and don’ts on what the client company dictates, know their target market, so that you are 100% clear on the client company’s brand message before your start on the logo design process.
Know everything on logos
A well-designed logo represents a brand’s identity and for it to represent effectively its design it must have these qualities: unique, visually attractive and interesting, simple, and sensible to deliver the brand’s message; therefore, in the process of critically analyzing how and what the logo design will come out to be, do a lot of research online on different logos carrying similar keywords to the brand that your planned logo is representing and learn everything about the various logo concepts by analyzing and connecting their designs to their brand’s theme message and get inspiration from these strategies.
Make use of the planned strategies that you have mentally formulated and took note of when in the process of drawing the logo, and these strategies are: work with selected keywords and word alternatives to get fresh ideas that can be relevant to your logo design; study your researched logos, especially those that are of fad designs; design a simple but versatile logo; use basic drawing techniques by using a grid, pen and paper; play up with colors, fonts, layouts.
It takes in-depth process of research and exploration to craft a well-thought of logo design that is not just mere artwork but that it should be a brand identity that can effectively communicate a core story. It is the logo designer’s job to bring out the brand story through the logo, such that when this is realized, the logo is able to tell a story of the brand without requiring any words and through that customers will be able to remember the brand and logo, as well.
It is also equally important to watch for common mistakes which some logo designers fall into, such as: underestimating the importance of a proper color, knowing for a fact that the right color identifies the brand image; excessive experimentation may produce a creative logo but may fail in terms of identifying the logo design to the company’s brand; undervaluing custom typography since, it is a fact that custom lettering is more identifiable in a logo than a font downloaded off the internet.